With consumer interest in food origins and quality on the rise, Route 22 Meats is emerging as a mission-driven venture committed to delivering clean, high-quality beef while supporting small family farms in the United States. Specializing in grass-fed, grass-finished beef, the company addresses the growing demand for sustainable, transparent, and locally sourced meat products.
Empowering Farmers Through Sustainable Practices
Route 22 Meats was founded with a vision to support small U.S.-based farmers, offering a sustainable pathway for raising livestock while fostering economic growth and environmental stewardship. CEO Yori Gabay explains, “Our goal is to connect consumers with quality products from small family farms, offering transparency and a commitment to local sourcing that you can trust.”
Transparency and Traceability: Knowing Where Your Food Comes From
A distinguishing feature of Route 22 Meats is its dedication to transparency. Each package of beef clearly indicates the specific farm of origin, allowing consumers to trust the source of their food. Gabay notes, “When we ship a package, you know where the meat came from. We don’t change the label of the original farm, so you know exactly what you’re getting.”
Supporting American Farmers: A Commitment to Local Sourcing
Many grass-finished beef products in the U.S. market are imported from countries like Australia or New Zealand, where production costs are lower. In contrast, Route 22 Meats prioritizes partnerships with U.S. farms. Gabay emphasizes, “By partnering exclusively with U.S. farms, we not only support American agriculture but also ensure that our customers receive the freshest, highest-quality beef possible.”
Sustainable and Ethical Farming Practices
Route 22 Meats collaborates with farms that prioritize animal welfare and sustainable practices. “We work with small family farms that raise cattle on open pastures, which helps promote soil health and biodiversity. The cattle enjoy a natural diet and a better quality of life,” Gabay explains. “This approach benefits both the environment and the animals.”
The Economic Reality of Grass-Finished Beef
Raising grass-finished cattle requires more time and resources compared to conventional methods, leading to higher prices. However, Gabay believes increased demand can drive economies of scale. He explains, “As demand grows, we can help U.S. farmers expand their operations, ultimately making grass-finished beef even more accessible.”
The Route 22 Meats Difference
Unlike conventional supermarket offerings, Route 22 Meats provides beef that reflects the dedication of small-scale farmers. Gabay states, “Every cut of beef we sell tells a story of hard work, transparency, and commitment to quality.”
Supermarket labels like “grass-fed” can sometimes be misleading since pretty much all cattle, at least in the US, are pasture raised and it is only right at the end that the majority of them are sent to the feedlots to be finished on grain. Most supermarket beef comes from large-scale feedlot operations focused on efficiency, whereas Route 22 Meats is committed to ensuring the meat they source is finished on grass.
Dr. Phil Ovadia, a partner in Route 22 Meats and an expert presenter at LowCarbUSA Symposiums, explains the mission behind the venture: “This isn’t just a business venture for me—it’s a personal mission rooted in my commitment to improving metabolic health. At Route 22 Meats, we are dedicated to providing nutrient-dense, ethically sourced meat that supports the well-being of our local farming communities.”
Environmental and Ethical Benefits
Pasture raised cattle promote soil health, biodiversity, and carbon sequestration. Grass-finished cattle enjoy a higher quality of life, with access to their natural diet and space to roam right to the end, reducing the need for antibiotics.
Lee Ranney of Kinderhook Farm, which spans over 1,000 acres in Columbia County, NY, shares, “Our cattle spend their entire lives outside on open pastures, consuming the diet nature intended for them. This approach ensures the animals are happier and healthier. The extended growth process allows the meat to develop its full, natural flavor.”
Why Buy Directly from Farmers or Trusted Providers?
Purchasing grass-finished beef directly from farmers or trusted providers like Route 22 Meats ensures meat sourced with care. Small-scale farmers tend to their cattle with attention and dedication. By choosing these products, consumers support sustainable farming practices that prioritize animal welfare and environmental stewardship. Additionally, grass-finished beef from reputable sources offers leaner cuts with flavors distinct from the typical grocery store variety.
How to Purchase High-Quality Grass-Fed, Grass-Finished Beef
Route 22 Meats partners with small family farms focused on raising premium grass-fed, grass-finished beef, ensuring consumers receive the highest-quality product. For a selection of premium cuts and bundles, visit the Route 22 Meats website.
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